Balmain is a French fashion house founded in 1945 in Paris by Pierre Balmain.
Since Pierre Balmain’s death in 1982, his house has been guided by a series of strong designers, each balancing modern offerings with the need to respect the foundations and traditions of the house.
Problem statement: help Balmain's media strategy online
Balmain needed support on its media and digital marketing actions, both from a strategic and operational point of view. Naes therefore had to meet several needs:
- the development and implementation of relevant digital marketing recommendations;
- the strategic development of international advertising campaigns on social networks, including Facebook & Instagram;
- the assistance in the production of creatives and banners for international media campaigns (social networks and Display Media);
- the understanding and monitoring of digital media performance;
- the set-up of performance tracking tools.
Naes solution: a tailor-made consulting support
In order to meet this need, Naes has set up a yearly support combining digital marketing consultancy and operational management.
In detail, Naes acts on:
- the strategy (budget, media plan, advertising formats), implementation, monitoring and reporting of international Facebook and Instagram advertising campaigns;
- the support of digital teams for tools and functionalities related to the use of Facebook and Instagram platforms (Business Manager, Ad manager, Facebook/Instagram catalogue, tracking, new functionalities...);
- the decision support, creation (declination of JPEG/HTML banners) and performance monitoring for online advertising campaigns (Social/Display Media);
- the support of digital teams for all technical questions related to the particularities of the web and social networks;
- the training of teams according to needs on digital marketing indicators and tools;
- the coordination with stakeholders (teams, agencies, partners).
In addition, Naes provides Balmain with a dedicated extranet, which can centralize the thousands of data exchanged with the many employees in France and abroad.
Balmain web banner example
Balmain Instagram ad example
The advantages for Balmain
The advantages of this support for Balmain are many:
- the budget strategy on social networks is better managed;
- the follow-up and analysis of results allows the continuous optimization of media campaigns;
- teams are supported in their strategic thinking in digital marketing through tailor-made recommendations;
- support for the production of creative elements for media campaigns allows the brand to unburden teams during rush periods.
- exchanges with Naes are done both in French & English, in order to respond to all international needs.