Cas client Naes - logo Balmain
The client: Balmain
Cas client Naes - logo Balmain

Balmain is a French fashion house founded in 1945 in Paris by Pierre Balmain.
Since Pierre Balmain’s death in 1982, his house has been guided by a series of strong designers, each balancing modern offerings with the need to respect the foundations and traditions of the house.
Problem statement: help Balmain's media strategy online
Balmain needed support on its media and digital marketing actions, both from a strategic and operational point of view. Naes therefore had to meet several needs:
- the development and implementation of relevant digital marketing recommendations;
- the strategic development of international advertising campaigns on social networks, including Facebook & Instagram;
- the assistance in the production of creatives and banners for international media campaigns (social networks and Display Media);
- the understanding and monitoring of digital media performance;
- the set-up of performance tracking tools.
Naes solution: a tailor-made consulting support
In order to meet this need, Naes has set up a yearly support combining digital marketing consultancy and operational management.
In detail, Naes acts on:
- the strategy (budget, media plan, advertising formats), implementation, monitoring and reporting of international Facebook and Instagram advertising campaigns;
- the support of digital teams for tools and functionalities related to the use of Facebook and Instagram platforms (Business Manager, Ad manager, Facebook/Instagram catalogue, tracking, new functionalities...);
- the decision support, creation (declination of JPEG/HTML banners) and performance monitoring for online advertising campaigns (Social/Display Media);
- the support of digital teams for all technical questions related to the particularities of the web and social networks;
- the training of teams according to needs on digital marketing indicators and tools;
- the coordination with stakeholders (teams, agencies, partners).
In addition, Naes provides Balmain with a dedicated extranet, which can centralize the thousands of data exchanged with the many employees in France and abroad.
Cas client Naes - exemple bannière web Balmain

Balmain web banner example
Cas client Naes - exemple publicitié Instagram Balmain

Balmain Instagram ad example
The advantages for Balmain
The advantages of this support for Balmain are many:
- the budget strategy on social networks is better managed;
- the follow-up and analysis of results allows the continuous optimization of media campaigns;
- teams are supported in their strategic thinking in digital marketing through tailor-made recommendations;
- support for the production of creative elements for media campaigns allows the brand to unburden teams during rush periods.
- exchanges with Naes are done both in French & English, in order to respond to all international needs.