Digital media consulting for Balmain

Cas client Naes - logo Balmain

The client: Balmain

Balmain is a French fashion house founded in 1945 in Paris by Pierre Balmain.

Since Pierre Balmain’s death in 1982, his house has been guided by a series of strong designers, each balancing modern offerings with the need to respect the foundations and traditions of the house.

Problem statement: help Balmain's media strategy online

Balmain needed support on its media and digital marketing actions, both from a strategic and operational point of view. Naes therefore had to meet several needs:

• the development and implementation of relevant digital marketing recommendations;
• the strategic development of international advertising campaigns on social networks, including Facebook & Instagram;
• the assistance in the production of creatives and banners for international media campaigns (social networks and Display Media);
• the understanding and monitoring of digital media performance;
• the set-up of performance tracking tools.

Naes solution: a tailor-made consulting support

In order to meet this need, Naes has set up a yearly support combining digital marketing consultancy and operational management.

In detail, Naes acts on:

• the strategy (budget, media plan, advertising formats), implementation, monitoring and reporting of international Facebook and Instagram advertising campaigns;
• the support of digital teams for tools and functionalities related to the use of Facebook and Instagram platforms (Business Manager, Ad manager, Facebook/Instagram catalogue, tracking, new functionalities...);
• the decision support, creation (declination of JPEG/HTML banners) and performance monitoring for online advertising campaigns (Social/Display Media);
• the support of digital teams for all technical questions related to the particularities of the web and social networks;
• the training of teams according to needs on digital marketing indicators and tools;
• the coordination with stakeholders (teams, agencies, partners).

In addition, Naes provides Balmain with a dedicated extranet, which can centralize the thousands of data exchanged with the many employees in France and abroad.

Cas client Naes - exemple bannière web Balmain

Balmain web banner example

Cas client Naes - exemple publicitié Instagram Balmain

Balmain Instagram ad example

The advantages for Balmain

The advantages of this support for Balmain are many:

• the budget strategy on social networks is better managed;
• the follow-up and analysis of results allows the continuous optimization of media campaigns;
• teams are supported in their strategic thinking in digital marketing through tailor-made recommendations;
• support for the production of creative elements for media campaigns allows the brand to unburden teams during rush periods.
• exchanges with Naes are done both in French & English, in order to respond to all international needs.

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