The context
Balmain, a French fashion house founded in 1945 in Paris by Pierre Balmain, embodies boldness and modernity while respecting its founding values. Despite its renown in the fashion industry, the brand sought to strengthen its digital presence and optimize its online advertising strategy.The house wanted comprehensive support for its media and digital marketing actions, covering both strategic and operational aspects. Specific needs included:
- Developing and implementing digital marketing recommendations
- Designing international advertising campaigns on social networks
- Assistance in producing visuals for advertising campaigns
- Analysis and monitoring of digital media performance
- Configuration of performance tracking tools
Our Intervention
To meet Balmain's needs, Naes implemented annual support in digital marketing consulting and operational support, including several aspects:
- Advertising strategy: Development, monitoring, and reporting of international advertising campaigns on Facebook and Instagram, including budget management, media planning, and advertising formats.
- Technical support: Assistance in using Facebook and Instagram platforms, covering Business Manager, Ad Manager, Facebook/Instagram catalog, tracking, and new features.
- Consulting and monitoring: Decision support, creation of advertising banners (JPEG/HTML), and monitoring of Display Media campaign performance.
- Technical assistance: Support for digital teams on all technical issues related to web and social media specificities.
- Team training: Training sessions tailored to needs, focusing on digital marketing indicators and tools.
- Coordination: Management of relationships between internal teams, partner agencies, and other stakeholders to ensure smooth and effective communication.
Additionally, Naes provided Balmain with a dedicated extranet, capable of centralizing thousands of data exchanged with numerous collaborators in France and internationally.
Balmain web banner example
Balmain Instagram ad example
The advantages for Balmain
The advantages of this support for Balmain are many:
- the budget strategy on social networks is better managed;
- the follow-up and analysis of results allows the continuous optimization of media campaigns;
- teams are supported in their strategic thinking in digital marketing through tailor-made recommendations;
- support for the production of creative elements for media campaigns allows the brand to unburden teams during rush periods.
- exchanges with Naes are done both in French & English, in order to respond to all international needs.
