Google Search Generative Experience (SGE): how to understand and anticipate the future of SEO
Google’s AI-driven search is changing SEO : how to stay ahead?
Google SGE: a revolution reshaping SEO
If you’ve noticed Google frequently changing how it displays search results, you’re not alone. With the introduction of Search Generative Experience (SGE), this transformation is accelerating.
Until now, we were used to “position zero” (featured snippets) and rich search results. But SGE goes even further: Google’s AI generates detailed answers directly within search results, often eliminating the need for users to click on external sites.
