The Context
Stella Luna, a Chinese-origin brand, embodies accessible luxury with sophisticated collections combining Chinese craftsmanship and the finest Italian leathers. Although renowned for its physical boutiques, the brand aimed to expand its online visibility, particularly on Facebook and Instagram, to reach a broader and more targeted audience.
Our Approach
Naes provided annual digital marketing support, focusing on:
- Ad Strategy: developing an international strategy (budget, media plan, ad formats) for social media campaigns.
- Technical Support: assistance with Facebook and Instagram platforms (Business Manager, Ad Manager, catalog, tracking).
- Consulting & Monitoring: guidance on campaign proposals and detailed reporting before and after each campaign to understand performance metrics.
- Team Training: sessions on digital marketing tools and methodologies.
- Coordination: managing relationships between internal teams, partner agencies, and stakeholders.
Results
- Optimized Strategy: improved structure for ad campaigns and budget management.
- Performance Enhancement: continuous monitoring and analysis leading to media campaign optimization.
- Creative & Technical Support: assistance with content creation and technical issues, alleviating internal teams during peak periods.
- Smooth Communication: seamless coordination with international teams, ensuring mutual understanding through bilingual exchanges (French and English).
