The client : Longchamp
Cas client Naes - Logo Longchamp
Founded in Paris in 1948 by Jean Cassegrain, the Longchamp leather goods company is still owned and managed by the family today.
Longchamp luggage, handbags and accessories are world-renowned for their craftsmanship and quality and are distributed in over 300 boutiques worldwide. The House's offering now extends to shoe and ready-to-wear collections.
The problem: how to ensure the daily management of social network content on an international level?
In 2016, Longchamp wanted support in the operational and strategic management of its social networks. Naes' social media experts had to intervene at several levels :
- coordinate the brand's content on social networks in France and internationally (+10 countries on 3 continents - Europe, Asia, USA);
- develop the brand's communities and the number of followers on all social networks (Facebook, Instagram, Twitter, Pinterest, etc.);
- propose communication concepts exclusive to social networks;
- take into account the international marketing specificities of the brand's subsidiaries;
- provide creative recommendations on the content to be produced.
The Naes solution: strategic and operational support
Through the provision of an expert in social networks, Naes offered Longchamp strategic and operational support in line with their positioning on social networks.
This support has enabled Longchamp to act on different levels of its Community Management:
- The publication of a thematic monthly editorial calendar integrating visuals, videos and texts to be published for each social network, in coherence with the marketing plan, the seasonality of the products and the commercial objectives of the brand;
- Automation and advance scheduling of publications;
- The writing of the texts for each publication on the social networks;
- International coordination of the subsidiaries' publications;
- Moderation of brand content.
If, like Longchamp, you would like support in the strategic and operational management of your social networks, meet our passionate Community Managers by contacting us !